Is Powerful Branding Important To Small Businesses
It might seem a funny place to start a blog post by saying I don’t watch that much television, but I happened to catch Alex Polizzi ‘The Fixer’ on BBC2 on Monday evening. Alex is the modern day TroubleShooter made famous, firstly by Sir John Harvey-Jones, then Chairman of ICI […]

Is Powerful Branding Important To Small Businesses



If You Want To Be The Best speak to Brand Promise
Do you remember Roy Castle? He was a prominent figure in my childhood, primarily as the host of the TV programme Record Breakers and it wasn’t until I was somewhat older I came to realise his amazing array of talents within the entertainment industry … If you’re not old enough […]

If You Want To Be The Best



Brand Promise ask, If You Don’t Brand Yourself
Have you ever Googled yourself? Most of us have at some point and the result will be either information you’ve chosen to put out into the ether, information others have put out there about you, or even nothing at all. Which is better for you and your business? Well, I […]

If You Don’t Brand Yourself


Huh! Who Needs Branding
Not all businesses need great branding and for some, the lengths we go to making sure our clients’ businesses look right, to increase their sales, margins and profit, are just not warranted … Just as you should position your business in your chosen marketplace, we should too. And so we […]

Huh! Who Needs Branding


How Are You Progressing With Your Business Vision?
Or are you just dicking around? Sorry for the crudeness, but shouldn’t we be honest with ourselves? I’m sure I’m not the only one who often talks grandiosely about my business vision, but in reality are we taking the actions needed to achieve that dream? What is the gap between […]

How Are You Progressing With Your Business Vision?



Exceptional Customer Service Or Generating Sales
What’s more important to you? Last week’s blog post prompted a question from my mate, Jeff Lambing, ”What’s more important, providing exceptional customer service, or generating sales?”. It’s a good question … I suppose the immediate and most obvious answer is, “Both, as they’re equally important!” There’s no doubt every […]

Exceptional Customer Service Or Generating Sales


Do You Respect Your Customers And Clients?
Have you ever sacked one? Business is a funny old thing; trying to find ways to give value to other people, who then part with their hard earned cash in exchange. If they pay you more than it’s cost you to deliver (and don’t forget to put a realistic value […]

Do You Respect Your Customers And Clients?


Didn’t We Have a Lovely Time
Kim and I have just spent a day in the sun at The Cheshire County Show. It takes me back to my farming roots and, of course, I always enjoy a day out of the office. But, unless we took a day’s holiday, could we justify this in business terms? […]

Didn’t We Have a Lovely Time



Can You Change How People Behave?
I guess the realisation comes to us all in due course – you can’t force other people to change the way they behave, you can only change the way you behave. But it is possible to influence other people’s behaviour though … Picture the teenager having a tantrum with their […]

Can You Change How People Behave?